Complete Material Handling Solutions Provider

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Leadership In Material Handling

ProLift is a full-service forklift and material handling dealership. We provide equipment sales, service, parts, and total facility solutions, including warehouse design and dock & dock support.

Companies work with us when the need reliable solutions for their forklift fleets and material handling needs. ProLift consistently delivers efficient, comprehensive support and tailored solutions that drive productivity and reduce downtime.

Customer Support Centers servicing Kentucky, Indiana, Ohio, West Virginia, Illinois, and Michigan
Over 350 certified service technicians
Over 700 associates - and growing
Community-focused, offering paid volunteer hours to our associates
Multiple recipient of Toyota President's Award

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Mission

ProLift is driven to be the premiere provider of material handling equipment and service. We believe by investing in our people and technology, we create an exceptional customer experience.

History

Our History

ProLift's growth beyond forklifts stems from our customer-centric approach. As their needs evolved, we committed to being their single, trusted point of contact—offering tailored solutions based on a deep understanding of their business strengths and challenges. We strive to be an indispensable partner that provides the best answers because we know our customers inside and out.

ProLift News

ProLift founder, Bill Skinner, opening a new facility.

1978

Founded as Louisville Lift Truck, a forklift rental provider

1983

Became An Authorized Toyota Forklift Dealer

ProLift Toyota building, formerly known as ProLift Industrial Equipment.

1990

Branded As ProLift Industrial Equipment, A Full-Service Material Handling Dealership

ProLift Toyota expansion into Kentucky, Indiana and Ohio, formerly known as ProLift Industrial Equipment.

1990-1999

Opened Facilities Throughout Kentucky, Indiana & Ohio

Toyota electric 3-wheel forklift in warehouse application.

2007

Purchased By Toyota Material Handling, Become A Top Equity Dealer

Combilift multidirectional forklift operating in a narrow aisle indoor application.

2017

Expanded Specialized Products Group, Taking On Additional Manufacturer Lines

ProLift Toyota Material Handling corporate office in Louisville, KY.

2019

Rebranded As ProLift Toyota Material Handling

Multiple rows of pallet racking in a warehouse.

2022

Added Warehouse Solutions Division

ProLift Toyota Material Handling locations.

2022

Merged With Toyota Material Handling Of Ohio, Expanding Markets Throughout Ohio

ProLift Toyota lobby for Nitro, West Virginia.

2023

Extended To West Virginia, Opening A Location in Nitro

Executive Leadership

Chris Frazee

President

Mike French

Vice President - Operations

Steve Smith

Vice President - Sales

Sacha Powers

Director - Human Resources

Scott Redelman

Director - Lean Execution

Tony Graziani

Director - Finance

Indispensable Partner

Forklift operator on reach truck unloading product from pallet racking.

A large part of our culture is "We Are ProLift" because every employee is a representative of the company. When someone brings their unique gifts and talents to the customer's experience, it makes ProLift an indispensable partner.

Careers At ProLift

Our People

ProLift Toyota specialized products sales consultant meeting with a customer.

Careers

Careers
Contribute to the growth and leadership of ProLift by joining our team as an associate. The material handling industry offers several career paths.

ProLift Toyota associate volunteering for a children's non-profit organization.

Community

Community Service
Each year, ProLift provides paid community service hours to all associates. We believe giving back to our local communities is simply the right thing to do.

ELEVATE

Women's Impact Group
ELEVATE strives to position ProLift as the employer of choice for women, offering opportunities in professional development, networking, and community service.

Values

Toyota Core Values

The Toyota Precepts, introduced in 1935 by Sakichi Toyoda, reflect the founder’s spirit of challenge and leadership. Rooted in “Respect for People,” they align with the values of human rights and form the cornerstone of our workplace culture. These principles guide team members in decision-making, action, and fostering harmony in the work environment.

Faithful

Always be faithful to your duties, thereby contributing to the company and to the overall good.

Studious & Creative

Always be studious and creative, striving to stay ahead of the times.

Practical

Always be practical and avoid frivolousness.

Atmosphere

Always strive to build a homelike atmosphere at work that is warm and friendly.

Grateful

Always have respect for spiritual matters, and remember to be grateful at all times.

Toyota

President's Award

Toyota Material Handling recognizes its top forklift dealers in North America with the President's Award.

This prestigious award honors dealers excelling in parts, service, equipment sales, finance, customer satisfaction, and overall operations. Presented annually, ProLift has proudly been a multi-year recipient.

Learn More About Toyota