Privacy Policy

Effective Date: 3/26/25

1. Introduction

Toyota Material Handling Midwest, Inc. (doing business as ProLift Toyota Material Handling, referred to in this document as “ProLift,” “we,” “us,” or “our”) welcomes you to www.prolifttoyota.com (the “Website”). We are committed to protecting your privacy and ensuring you have a positive experience on our Website. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information.

By accessing or using our Website, you agree to this Privacy Policy. If you do not agree, please do not use or access our Website.

2. Information We Collect

Personal Information:

• Contact Details: We may collect your name, email address, phone number, mailing address, company name, or other details when you submit inquiries, sign up for our newsletters, create an account, or request information about our products or services.
• Transactional Details: If you make a purchase or request a quote, we collect information necessary to process the transaction (e.g., billing information, shipping address).
   

Non-Personal Information:

• Device/Usage Data: We may collect non-personal details such as your IP address, browser type, operating system, and general site usage patterns (e.g., pages viewed, time spent on the Website). This data helps us analyze user behavior and improve user experience.
• Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to personalize your experience, measure user engagement, and track how you use our Website. Most web browsers allow you to control cookies through their settings; however, disabling cookies may affect the functionality of our Website.
   

3. How We Use Your Information
We may use the information we collect for various purposes, including to:

Provide Services: 

• Respond to inquiries, process orders and payments, and manage customer relationships.
• Offer technical support and address any operational issues.
   

Communication and Marketing:

• Send promotional materials, newsletters, and updates about our products, services, and events, in accordance with your communication preferences.
• Facilitate participation in surveys, contests, or other promotional activities.

Website Improvement and Personalization:

• Analyze usage and trends to improve the content, functionality, and user experience of our Website.
• Personalize your experience and deliver content or advertising tailored to your interests.
   

Legal and Compliance:

• Comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
• Investigate or address potential wrongdoing, protect our rights, property, and safety, or that of our customers or the public.

4. How We Share Your Information
ProLift will not sell or rent your personal information to third parties. However, we may share your information under the following circumstances:

• Service Providers: We may engage third-party vendors (e.g., website hosting, payment processing, marketing partners) to perform business-related functions on our behalf. These vendors have access to your personal information only to the extent necessary to perform their services.
• Business Transfers: If we merge with, or are acquired by, another company, or if we sell or transfer a portion of our assets, user information may be among the transferred assets.
• Legal and Regulatory Compliance: We may disclose information if required to do so by law or in response to a valid subpoena, court order, or similar legal process.
• Consent: We may share your information for other purposes disclosed at the time you provide personal information or with your express consent.
   

5. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. While we strive to protect the security of your data, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law (e.g., for tax, legal, or other business purposes).

7. Your Rights and Choices

• Access and Correction: Depending on your jurisdiction, you may have the right to request access to or correction of your personal information.
• Opt-Out of Communications: You can opt out of receiving certain marketing or promotional communications at any time by following the unsubscribe instructions in the emails you receive or by contacting us directly.
• Cookies: You can manage or disable cookies using your browser settings; however, disabling cookies may limit some features on our Website.
   

8. Third-Party Links
Our Website may contain links to external sites or services that we do not control. We are not responsible for the privacy practices or content of these third-party sites. We recommend reviewing the privacy policies of any external sites you visit.

9. Third-Party Tracking
We use a third-party tracking service from Google Analytics that uses cookies to track information about visitors to our site in the aggregate on page visits, time on page, and visitor bounce rates to enable our making the site better and more informative to our visitors.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement

10. Children’s Privacy
Our Website is intended for individuals who are at least 18 years old. We do not knowingly collect personal information from children under 13. If you believe that a child under 13 has provided us with personal information, please contact us so we can remove the data.

11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, or legal requirements. Any changes will be effective when posted on this page with an updated effective date. Your continued use of our Website after posting such updates constitutes acceptance of the changes.

12. Contact Us
If you have questions or concerns about this Privacy Policy, or wish to exercise any rights or choices, please contact us at:

• Company Name: Toyota Material Handling Midwest, Inc. dba ProLift Toyota Material Handling
• Website: www.prolifttoyota.com
• Email: hello@prolifttoyota.com
• Phone: (800) 583-4023
• Mailing Address: 13001 Plantside Drive Louisville, KY 40299