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Automotive

Industry Solutions
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Automotive warehouse worker on the production line building a car.
Industry

Industry Overview

Automotive

The automotive industry drives global economic growth through the design, manufacturing, and servicing of vehicles, including passenger cars, trucks, and electric vehicles (EVs). Key players like OEMs, suppliers, and aftermarket services rely on advanced technologies and adhere to strict safety, emissions, and quality standards. Growing environmental demands are pushing automakers toward EVs, hybrid technology, and sustainable manufacturing to reduce carbon footprints.

Technological advancements are reshaping the industry with electric drivetrains, autonomous vehicles, and connected systems enhancing safety and convenience. Shared mobility, digital transformation, and resilient supply chains are addressing evolving transportation needs and global challenges. As the industry pivots to smart and sustainable mobility, it remains vital to economic progress and innovation.

Equipment Solutions

Large IC Cushion Forklift Large IC Cushion Forklift

Large IC Cushion Forklift

Core IC Pneumatic Forklift - Product Grid Core IC Pneumatic Forklift - Product Grid

Core IC Pneumatic Forklift

Electric Walkie Pallet Jack Electric Walkie Pallet Jack

Electric Walkie Pallet Jack

Automotive warehouse worker on the production line building a car.
Pain Points

Industry Challenges

Addressing the industry's challenges, ProLift provides equipment solutions designed to support and advance your short- and long-term business objectives.

Safety

  • Busy warehouses and manufacturing plants are prone to forklift-related accidents due to tight spaces, blind spots, or pedestrian traffic.
  • Long shifts and repetitive work increase the chance of human error, especially with outdated forklifts lacking modern safety features like stability systems and collision alerts.
  • Businesses must meet evolving OSHA and ISO safety standards, which can be challenging without proper equipment upgrades and training programs.

Total Cost

  • Rising fuel prices, inefficient electric batteries, or frequent breakdowns lead to unexpected expenses that strain budgets.
  • Neglected or older forklifts often require costly emergency repairs, impacting budgets and productivity.
  • Many businesses face a trade-off between the upfront cost of modern electric forklifts and the long-term fuel or energy savings they provide.

Economic Life

  • Forklifts in manufacturing and logistics settings endure heavy loads, uneven surfaces, and extended operating hours, leading to premature wear and expensive replacements.
  • Aging equipment spends more time in the shop, disrupting production schedules and adding costs to get work back on track.
  • Without guidance on when to repair, replace, or upgrade, businesses often run forklifts beyond their economic life, increasing overall costs.

Productivity

  • Forklifts out of service or mismatched for specific tasks—like inadequate load capacities or poor maneuverability—slow workflows and impact deadlines.
  • Older forklifts lack smart features like fleet management systems, battery monitoring, or telematics that help optimize performance.
  • With skilled forklift operators in high demand, businesses need equipment that reduces operator fatigue and improves efficiency.

Services

  • Companies often face breakdowns because they lack reliable partners who offer scheduled, proactive servicing.
  • Long waits for parts, service technicians, or loaner equipment leave operations stranded and behind schedule.
  • Businesses need partners who provide transparent cost estimates, clear service timelines, and tailored equipment solutions to meet specific operational needs.
Forklift operator driving a Toyota forklift loading product on to pallet racking.

Equipment Finder

Start your search for available equipment and product lines with ProLift’s equipment finder. It helps you quickly identify the best solutions that match your criteria.

Equipment Finder

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